Job Description -- Marketing Coordinator

General Description

Implement a marketing program that supports the company’s goals and business objectives

Specific Duties

 Marketing Plan

v      Assist in the development of the annual Marketing Plan that supports the short and long-term goals of the company

 Inventory

v      Monitor and update on inventory, including best and worst selling items, items to be discontinued, items to be added and make recommendations for products to carry

 Pricing

v      Research on similar products on the market and prepare price comparison

 Marketing Communication

v      Research, write and translate written materials, including printed brochures, direct mail campaigns, product labels, section tags, etc

v      Maintain and update mailing lists; handle the distribution of promotional materials

v      Assist in the preparation, including writing, translating and doing graphics for the monthly customer email and quarterly newsletter

v      Assist in the external media relations program including development and distribution of press releases, media presentations and interview

 Promotional Activities

v      Coordinate promotions for shop and online shop, members and non-members

 Sales Activities

v      Develop and implement sales programs for retail, wholesale and institutional customers

Membership Program

v      Coordinate membership recruitment

v      Coordinate members communications programs including direct mail, holiday cards and gifts, end of year gifts, activities and events